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9001 Camp Bowie West Fort Worth, TX 76116
9001 Camp Bowie West, Fort Worth, TX 76116
Sales/Service/Parts: 817-986-0601

2023 Toyota Prius in Fort Worth, TX

2023 Toyota


2023 Toyota Prius

Sporting a refreshed design, the all-new 2023 Toyota Prius may have you questioning whether it's from the future or another dimension entirely. Smooth lines, bold wheels and a shiny glass roof complete the Toyota Prius model's modern look, captivating onlookers (and your lucky passengers) with its trendy aesthetic. But while a sleek silhouette is appealing, it's nothing compared to the Toyota Prius model's manufacturer-estimated combined 57 mpg.1 Reliable fuel efficiency has to be the number one reason the Toyota Prius has been a favorite for decades among consumers, and this time, you won't have to sacrifice dynamic power to achieve fewer stops at the pump. A 2.0-liter 4-cylinder engine with VVT-i paired with a permanent magnet AC synchronous motor and a 222-volt Lithium-ion battery produce 196 horsepower and allow the Toyota Prius to sprint from 0-60 mph in just 7.2 seconds.2 Find yourself turning corners confidently with Electronic On-Demand All-Wheel Drive, a grounded system that directs power when and where you need it most. Transform your commute (and your gas receipts) with the all-new 2023 Toyota Prius.

2023 Toyota Prius
  • 2.0-liter 4-cylinder engine with VVT-i
  • Permanent magnet AC synchronous motor
  • 222-volt Lithium-ion battery
2023 Toyota Prius
  • 60/40 split fold-down rear seats with center armrest
  • Smart Key System on front doors and trunk
  • Single zone climate control system with pollen filtration
2023 Toyota Prius
  • 8-speaker JBL® Premium Audio including amplifier
  • 12.3-inch Toyota Audio Multimedia System
  • Top-mount Multi-Information Display (MID) with indicators, 7-inch LCD display
2023 Toyota Prius
  • Toyota Safety Sense™ 3.0 (TSS 3.0)
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB) 
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)

Compare 2023 Toyota Prius Trims

2023 Toyota Prius LE


  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Front-wheel drive (FWD)
  • Bi-LED projector low- and high-beam headlights
  • 60/40 split fold-down rear seats with center armrest
  • 8-inch Toyota Audio Multimedia System
  • Wireless Apple CarPlay® and Android Auto™ compatibility
2023 Toyota Prius LE AWD


  • Electronic On-Demand All-Wheel Drive (AWD)
2023 Toyota Prius XLE


  • Available fixed glass roof
  • Available Digital Key capability
  • Heated front seats
  • Auto-dimming rearview mirror with HomeLink®
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Available 12.3-inch Toyota Audio Multimedia System
2023 Toyota Prius XLE AWD


  • Electronic On-Demand All-Wheel Drive (AWD)
2023 Toyota Prius Limited


  • Standard fixed glass roof
  • Power liftback
  • Heated and ventilated front seats
  • Available digital rearview mirror
  • Available Advanced Park 
  • Available Panoramic View Monitor with 360-degree Overhead View
2023 Toyota Prius Limited AWD

Limited AWD

  • Electronic On-Demand All-Wheel Drive (AWD)

Find Your 2023 Toyota Prius

What else will captivate you about the all-new 2023 Toyota Prius? For one, its innovative technology. A giant 12.3-inch center touchscreen will be the first feature to grab your attention. Displaying messages, incoming calls, audio functions and turn-by-turn directions, the sleek touchscreen acts as the perfect copilot — especially since it won't fall asleep or forget to call out the next turn. Need a charge on the go? Slide your device into the Qi-compatible wireless charging slot without the tangle of chords, and connect even more devices to any of the six USB-c ports as an added convenience. Forge ahead with confidence behind the wheel of the Toyota Prius with the Toyota Safety Sense™ 3.0 suite working to keep you safe. Features like Road Sign Assist (which detects road signs as you travel and displays an icon of the sign on the MID), Proactive Driving Assist (which gently brakes or steers the vehicle to support driving tasks) and Full-Speed Range Dynamic Radar Cruise Control (which maintains the preset speed of the model and distance from the vehicles directly ahead) ensure that your protection comes first. Proactive safety, innovation and efficiency. What more could you ask for from the all-new 2023 Toyota Prius?


If you’re interested in becoming the proud owner of a 2023 Toyota Prius, give us a call, or stop by our dealership for a test drive today. We look forward to serving our customers for all their Toyota needs.

All features displayed for 2023 Toyota Prius are based on the 2023 Toyota Prius Limited AWD. Some features may be additional or unavailable on other models. See dealer for more information.

1Projected EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See As of 01/04/2023.

2Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.